9/15/2023
Apple Is Finally Listening to Fans & Dropping a Pink iPhone 15: How to Pre-Order Online
Apple's iPhone 15 went up for pre-order on Friday (Sept. 15). The smartphone is available in pink, black, white, yellow, blue and green.
Latifah Muhammad
More Stories by Latifah
- Kim Kardashian’s Minimalist Beats Speaker Now Available for Just $85 Online
- Best October Prime Day Alternative Deals: Save Up to 80% from Target, Nordstrom, Walmart & Other Retailers Online
- This BTS Lego Set Commemorates a Song on Their ARIRANG Tour Setlist and It’s Back in Stock Online
Add us as a Google Preferred Source
- Share on Facebook
- Share on X
- Share on Pinterest
- + additional share options added
- Share on Reddit
- Share on LinkedIn
- Share on Whats App
- Send an Email
- Print this article
- Post a Comment
- Share on Tumblr

Apple
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Apple is listening to its fans and giving the people what they want; a pink iPhone. The new iPhone 15, introduced during Tuesday’s (Sept. 12) Apple Event, went up for pre-order on Friday.
Explore
Billboard
See latest videos, charts and news
While the pink shade isn’t quite bright enough to be considered Barbiecore, fans have been asking for a pink phone for awhile now — and this one matches with the pink Apple Watch Series 9.
Related
Joe Budden Makes 'Law & Order' Cameo as a Rapper Named Big Switty
The 36 Best Christmas Gifts to Shop Online in 2026
The iPhone 15 is available in five colors including basic black, mint green, light blue, pink and yellow.

AT&T
iPhone 15 Pre-Order (AT&T)
$0 (with eligible trade-in) $829.99 100% off% OFF
According to Apple, the iPhone 15 and iPhone 15 Plus feature a “first-of-its-kind, color-infused back glass with a stunning, textured matte finish,” a 48MP ultra-wide main camera and TrueDepth front camera that works for music videos. In fact, Olivia Rodrigo’s music video for “Get Him Back” was shot on an iPhone 15.
“iPhone 15 and iPhone 15 Plus represent a huge leap forward with exciting camera innovations that inspire creativity, the intuitive Dynamic Island, and features like Roadside Assistance via satellite that make a real difference in users’ lives,” said Kaiann Drance, Apple’s vice president of worldwide iPhone product marketing. “We’re also pushing the power of computational photography to new levels this year with a 48MP main camera featuring a new 24MP default for super-high-resolution photos, a new 2x Telephoto option, and next-generation portraits.”
iPhone 15’s has a 6.1-inch Super Retina XDR display screen and the iPhone 15 Pro Max has a 6.7-inch screen — it’s available in white titanium, black titanium, natural titanium and blue titanium. The new phones feature a USB-C connector and support wireless charging.

Verizon
iPhone 15 Pro Max (Verizon Wireless)
$33.33/month $1,199.99 97% off% OFF
The iPhone 15 runs on iOS 17, which is packed with updates, such as Contact Posters to further customize your contacts; StandBy, which serves up customizable full-screen experience and “glanceable information” that you can view from afar. The updated operating system includes new stickers for iMessage and Name Drop, a new version of AirDrop that allows users to swap contact information by placing their phones near each other.
iPhone 15 and 15 Plus are available in 128GB, 256GB, and 512GB storage capacities. The phone starts at $799 for the 15 and $899 for the 15 Plus. The iPhone 15 Pro and Pro Max start at $999 and $1,199.
You can pre-order the iPhone 15, 15 Plus, Pro and Pro Max, starting today. The phones, which are available at Apple, AT&T, Verizon, T-Mobile and other major retailers, will be released on Sept. 22.
If you’re shopping for a new iPhone but not interested in upgrading to the latest model, you can get a refurbished iPhone 12 at Amazon for around $300. For more product recommendations, check out our roundup of best iPhone cases under $20.
Get weekly rundowns straight to your inbox
Read More About
Want to know what everyone in the music business is talking about?
Get in the know on
Visit Billboard Pro for music business news
Trending
-
Jack Antonoff & Margaret Qualley File for Divorce After 3 Years of Marriage
-
Janet Jackson Loves Keke Palmer’s Halloween Tribute With 3-Year-Old Son as Mini Michael: ‘HOW CUTE!’
-
North West Reveals How She Makes Beats & Her Favorite Song on Her Dad’s ‘Graduation’ Album
The Daily
A daily briefing on what matters in the music industry
Email Address
Sign Up Sign Up
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.