2/21/2025

A$AP Rocky Appointed as First-Ever Creative Director of Ray-Ban

Here's how to shop his go-to lineup of Ray-Ban sunglasses online.

By Kyle Hodge

Kyle Hodge

More Stories by Kyle

View All

Add us as a Google Preferred Source

asap rocky

Rakim Mayers, better known as A$AP Rocky, arrives at the Clara Shortridge Foltz Criminal Justice Center on January 28, 2025 in Los Angeles. DUTCH/Bauer-Griffin/GC Images

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

From celebrating a not guilty verdict in a recent shooting trial to Rihanna‘s 37th birthday, it’s been a wild week for A$AP Rocky so far. To pile on even more good news for the Harlem rapper, Rocky makes history by being appointed as the first-ever creative director of Ray-Ban.

Known for his trendsetting influence in both the music and fashion industries, A$AP will help guide creative projects, redesign retail spaces, and provide a distinct vision to the brand’s image and design going forward.

Related

Met Gala 2025 Theme Announced, A$AP Rocky, Pharrell Williams & More Announced as Co-Chairs

‘The Voice’: Four-Chair Turn Cade Mower Moves on After Battle Round

LISA Drops New Limited-Edition Merch for Her PlayStation Collab: Shop the BLACKPINK Star’s Designs Online

His first order of business: a redesign of the core lineup of frames with a brand-new lens type. The release will be labeled as the “Blacked Out collection” and aim to blend classic elements with bold and modern influences. The frames will feature gold-plated details and brand-new ultra-black lenses. The first release of the collection will drop this April.

“Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator,” says Ray-Ban president Leonardo Maria Del Vecchio. “His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!”

Rocky is no stranger to the Ray-Ban brand: He’s been seen sporting classic Wayfarer frames for a while, especially recently as part of his courtroom ‘fits. A few of his go-to frames include the classic Wayfarers, the Mega Clubmaster sunglasses, translucent Wayfarer frames, and a pair of metal opticals.

“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” A$AP Rocky said in a statement. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”

While we wait for the blacked-out collection to drop this spring, shop his go-to Ray-Ban frames right now below.

A$AP Rocky Appointed Ray-Ban Creative Director

Ray-Ban Original Wayfarer Classic Sunglasses

$230

Buy Now on ray-ban

A$AP Rocky Appointed Ray-Ban Creative Director

Ray-Ban Mega Clubmaster Sunglasses

$191

Buy Now on sunglass hut

A$AP Rocky Appointed Ray-Ban Creative Director

Ray-Ban RB3732V Optics

$178

Buy Now on ray-ban

A$AP Rocky Appointed Ray-Ban Creative Director

Ray-Ban RB0840S Mega Wayfarer Sunglasses

$151.20 $216 30% off

Buy Now on Lenscrafter

Get weekly rundowns straight to your inbox

Sign Up

Read More About

Want to know what everyone in the music business is talking about?

Get in the know on

Visit Billboard Pro for music business news

Trending

The Daily

A daily briefing on what matters in the music industry

Email Address

Sign Up Sign Up

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.