5/13/2025
Beyoncé Nods to ‘Cowboy Carter’ Track With New Levi’s Tee Collab With a ‘Levii’s’ Rebrand
The limited-edition drop reimagines some of Levi's most popular T-shirt silhouettes with a Beyonce twist.
By Amina Ayoud
Amina Ayoud
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Beyonce x Levi's Levi's®
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Beyoncé fans rejoice! The world-renowned musician has teamed up with heritage denim brand Levi’s to reinvent some of the brand’s most classic tees.
The limited-edition drop can be shopped now on Beyonce.com and worldwide starting May 16 on Levi.com, the Levi’s app, and select Levi’s stores. The collab and its iconography draws inspo from the songstress’ ever-popular nod to the Levi’s brand in her track “Levii’s Jeans” on her Grammy-winning album Cowboy Carter. The double “i’s” in the track’s title can be seen mirrored throughout the T-shirt collection, dreamt up by Bey and the Levi’s team to offer fans’ tee stashes a major upgrade.
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Levi’s Graphic Essential Sporty T-Shirt
A white cropped cotton tee with Levii’s” logo on the front in red and white.
The drop includes the Sporty Ringer and classic graphic tee styles, clean and classic silhouettes made of breezy cotton for both men and women in color combos like white and red and black and white. The tees retail for $45.00 to $50.00. We can picture the cropped tee for women paired with Levi’s classic denim jeans and shorts, harkening to Bey’s Texan roots and the western aesthetics the musician adopted for the release of Cowboy Carter. Worn with cowboy boots and a snazzy matching cowboy hat, the men’s black tee leans full-on Americana.
It’s good to remember that basics like these work best alongside other basics. Think a free-flowing white maxi skirt and ballet flats or simple tailored slacks. These pieces aren’t statement-making by any means, however they make for great, simple additions to jazz up any look. Besides, who doesn’t need a good T-shirt? Especially a Beyoncé-themed one? You’d be remiss not to snatch a tee up before the rest of the Beyhive does.
Classic Graphic T-shirt
A men’s cotton t-shirt in black and white with “Levii’s” logo on the front.
The “Say My Name” singer and Levi’s have collaborated on numerous collections in the past, brought to audiences in the form of chapters titled “Pool Hall” and “Launderette.” The general theme of these collections tends to be reinvention, pulling from the brand’s impressive archives to revamp hallowed silhouettes to imbue them with all the style and swagger of Beyoncé.
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