12/19/2023

BLACKPINK’s Jisoo Named Dyson Brand Ambassador: Here’s What She Loves About the Airstrait & Where You Can Buy It

The K-pop star wrote on Instagram that she's "excited" to join the Dyson family. Here's a breakdown of hair tools offered by Dyson and pricing.

By Latifah Muhammad

Latifah Muhammad

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Jisoo

Jisoo attends the Christian Dior Womenswear Fall Winter 2023-2024 show as part of Paris Fashion Week on Feb. 28, 2023 in Paris. Stephane Cardinale - Corbis/Corbis via GI

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BLACKPINK’s Jisoo is joining the Dyson family. The K-pop star has been named Dyson’s newest brand ambassador, the company announced earlier this month.

On Monday (Dec. 18), Jisoo took to Instagram to share her excitement for the new partnership and gush over the Dyson Airstrait hair straightener. “Excited to partner with the Dyson family! Love Airstrait that gives me straight, shiny hair,” she captioned the photo.

View this post on Instagram

A post shared by JISOO🪐 (@sooyaaa__)

Dyson’s Airstrait, the newest edition to its lineup of hair dryers, hair straighteners and multi-stylers, was introduced in May. Not to be confused with the Dyson Corrale flat iron, the Airstrait dries and straightens hair at the same time by utilizing directional airflow technology while protecting it from heat damage.

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Jisso is also featured using the Dyson Airwrap in the limited-edition Ceramic Pop colorway (get it on sale here). The viral multi-styler retails for $599.99 at Dyson, Amazon, Best Buy, Ulta Beauty, Sephora and other major retailers.

Although Dyson has long been known for vacuums, and more recently for fans, heaters and air purifiers, the Airwrap helped put the company on the map as it relates to hair tools.

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A post shared by Dyson Singapore (@dyson_sg)

The Airwrap is available in a variety of colors, including the limited-edition vinca blue/rosé, blue/blush, silver/copper and other colors. The tool works on short hair, long hair and a range of different hair types including wavy, curly, coily and straight hair.

Looking for a last-minute Christmas gift? Place your order with Dyson by Wednesday, Dec. 20, at 3 p.m. ET to have it delivered by Sunday, Dec. 24.

Dyson is currently offering $100 off the Airwrap and $200 when you buy the Airwrap and Airstrait together. The Airwrap is also on sale at Best Buy and Bloomingdale’s.

Shop the Dyson Airwrap and Airstrait below.

Dyson

$499.99 $599.99 17% off

Buy Now at dyson

$499.99

Buy Now at dyson

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