5/12/2021
Charli XCX Turns Her ‘Confidence On’ as Ray-Ban’s New Brand Ambassador
Ray-Ban tapped Charli XCX and Beabadoobee for the second installment of its You’re On…
Rania Aniftos
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Charli XCX Courtesy of Ray-Ban
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Charli XCX and Beabadoobee are the ultimate cool girls.
That’s why Ray-Ban tapped the duo as the brand ambassadors for the second installment of its You’re On campaign, which encourages fans to channel their authentic selves and express their unique style.
The campaign also spotlights the release of three new styles: Jack, State Street, and Nomad, all of which are available on Ray–Ban.com.
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Charli XCX rocked the tortoise State Street on Wednesday (May 12) in a new Instagram post, in which she’s seen lounging among vinyl records in leather pants and black platform boots. “volume uppppp confidence onnnnn give me a song that slaps and i’m innnn the party zone,” she captioned the snap.
When the rhythm starts flowing, you just go with it. That’s how @charli_xcx knows she’s on the groove. How about you?
#YouAreOn pic.twitter.com/lZHhD6rLN3— Ray-Ban (@ray_ban) May 11, 2021
Meanwhile, Beabadoobee shows off the sleek Jack style while lounging by the pool. “Don’t mind us. We’re just grooving like it’s the Last Day on Earth with the baddest @beabad00bee,” Ray-Ban’s caption reads. ”You’re on the groove.”
See below, and shop Ray-Ban here.
Don’t mind us. We’re just grooving like it’s the Last Day on Earth with the baddest @beabad00bee
You’re on the groove. #YouAreOn pic.twitter.com/WOvOC0dW8I
— Ray-Ban (@ray_ban) May 12, 2021
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