Christina Aguilera Kicks Off L.A. Pride 2022 & Helps Fans ‘Express Their Individuality’ With Fun Wine Pop-Up Shop

The pop icon was recently named Chief Culture Officer of Fun Wine.

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“I wanted to do things that allowed me to not only be a businesswoman, [but] things that I believed in that feel expressive and — no pun intended — fun! And allowed everyone else to express their individuality,” Aguilera told Billboard of working with Fun Wine as their first Chief Culture Officer.

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In her new position, Aguilera will work alongside Fun Wine’s founder and CEO Joe Peleg to help continue the brand’s global expansion.

“As soon as I saw the bottle, I was like, ‘Oh my God!’ It popped,” she explained of the vibrantly colored Fun Wine bottles. “I’m so into visuals and self-expression, and the bottle said it all for me. I loved that and I wanted to share it. It’s the perfect time: summer and celebrating with fans,” Aguilera noted before adding, “There’s nothing I like more than being in my backyard and entertaining, and their bottles are so eye-catching.”

LOS ANGELES, CALIFORNIA – JUNE 08: Christina Aguilera attends the Christina Aguilera X Fun Wine LA Pride Pop Up at Momenti LA on June 08, 2022 in Los Angeles, California. Getty Images for Fun Wine

Hundreds of Aguilera’s fans packed the exclusive, invite-only event, where attendees got a chance to taste Fun Wine and had first dibs on Aguilera’s Pride-themed merchandise. The X-Tina Pride 2022 collection is available at shop.christinaaguilera.com and includes an L.A. Pride 2022 T-Shirt ($50), an XTina Heart Tee ($55), Say Gay Hoodie ($125) and L.A. Pride Trucker Hat ($40).

The pop-up shop, located at 7710 Santa Monica Blvd., will be open to the public on Thursday (June 9) and Friday (June 10) from noon until 6 p.m. PT.

Fun Wine carries a variety of tantalizing flavors such as Passionately Peach, Strawberry Moscato, Coconut Chardonnay and Sangria. Purchase bottles directly through the Fun Wine website or at retailers such as Total Wine.

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Christina Aguilera Kicks Off L.A. Pride 2022 & Helps Fans ‘Express Their Individuality’ With Fun Wine Pop-Up Shop

Latifah Muhammad

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