5/14/2024
Coi Leray Models Classic Adidas in Foot Locker’s ‘Start With Sneakers’ Campaign
The rapper shows off Adidas sneakers and apparel as part of a new collaboration with Foot Locker.
Latifah Muhammad
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Coi Leray 'Start with Sneakers' Campaign Courtesy of Footlocker
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Coi Leray is ready for summer and showing off classic kicks for Foot Locker’s “Start With Sneakers” campaign launched on Tuesday (May 14). The newly minted Foot Locker brand ambassador debuted her first campaign as part of a yearlong partnership with the sneaker retailer.
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The 27-year-old recording artists teamed with Foot Locker to curate a selection of signature Adidas styles and fresh releases that are suitable for spring and summer. The collection includes women’s sneakers and three-stripes apparel such as the Adidas Maxi ($60) pictured below, the Adidas Originals Adibreak Skirt ($60), Adidas Three-Stripe Baby Tee ($35), leggings ($60), track pants ($35) and booty shorts ($35).
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Coi Leray ‘Start with Sneakers’ Campaign Courtesy of Footlocker
The “Players” rapper models a bunch of different Adidas sneakers including the Originals Gazelle ($100), Originals SL 72 ($100) and Originals Campus 00 ($110). Other styles include the bestselling Adidas Originals Samba OG, Originals Sambae, and Gazelle Bold, which retails for $100-$110.
In the campaign, Coi slips into different style moods — from “corporate chic” to “crochet baddie with a Venice twist” — paired with Adidas sneakers.
Coi Leray ‘Start with Sneakers’ Campaign
And she might be taking Adidas sneakers on the road. The rapper will be joining Jhené Aiko on The Magic Hour tour, also featuring Tink, Umi and Kiana Ledé.
The tour launches in Detroit on June 19, and will stop in Chicago, Philadelphia, Washington D.C., Brooklyn, N.Y., San Francisco, Atlanta, Denver, Vancouver, B.C. and other cities before wrapping in Columbus, Ohio on Aug. 22.
Watch the “Start With Sneakers” campaign below.
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