4/7/2021
Dua Lipa Rocks Puma’s Bold New Sneakers in Campaign Photos
Dua Lipa is known for her Y2K-inspired style, and her first campaign shoot with Puma is a throwback with a modern…
Rania Aniftos
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Dua Lipa arrives at the 63rd annual Grammy Awards at the Los Angeles Convention Center on March 14, 2021. Jordan Strauss/Invision/AP/Shutterstock
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Dua Lipa is known for her Y2K-inspired style, and her first campaign shoot with Puma is a throwback with a modern twist.
The star took to Instagram on Tuesday (April 6) to share a series of photos rocking Puma’s new women’s silhouette, Mayze. She paired the stacked midsole look, which comes in black and white, with crop tops, vintage windbreakers, a beaded necklace and mini hair braids.
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“The Mayze is the perfect fit, it works for me on stage and off,” the “Levitating” star said in a press statement. “The classic stacked sole is so versatile, I can work it into any look.”
In November 2020, Lipa was announced as Puma’s new brand ambassador, working with the company’s women’s business to inspire females around the world with campaigns and inclusive initiatives. This year, the singer has been taking part in Puma’s “She Moves Us” campaign, which aims to empower and connect women through sport and culture.
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