7/16/2026
Hailey Bieber’s New Gap Collaboration Brings Back the ’90s Denim Looks Dominating Pop Culture
The 'Hailey Jean' capsule serves as the headline act of the Gap collaboration, featuring two denim silhouettes created with Bieber herself.
Camila Quimper
E-Commerce Writer
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Gap
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From chart-topping music releases to viral fashion moments, celebrity drops have become their own cultural events — and Hailey Bieber’s newest Gap collaboration is already making noise. The model and entrepreneur just launched “The Hailey Jean,” a limited-edition denim capsule inspired by her ’90s style influences and years of wearing Gap jeans.
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Married to Grammy-winning singer Justin Bieber, Hailey Bieber has become a major force in pop culture, blending beauty, fashion and lifestyle trends across her growing empire. Now, she’s adding designer collaborator to her resume with Gap’s latest celebrity-led collection.
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Available Thursday (July 16) online and in select Gap stores, The Hailey Jean capsule features two reimagined versions of the brand’s relaxed denim silhouettes: Extra Baggy Jean and Low Rise Loose Jean. Bieber worked directly with Gap’s design team to transform two vintage Gap jeans from her personal collection into modern takes on the brand’s iconic fits.
Gap
Baggy fit
Gap
The Hailey Extra Baggy Jean
$89.95
Choose from three denim washes: light, medium and midnight indigo.
Straight from Hailey Bieber’s new Gap collection, the Extra Baggy Jean gives fans a chance to shop her signature ’90s-inspired denim aesthetic. The rigid, no-stretch denim features an extra relaxed leg, mid-rise fit and vintage-inspired washes designed to get better with wear. Personal touches like ‘1996’ hardware, a Hailey signature lining and a back patch make this limited-edition style a standout from the drop.
Gap
Low-RISE FIT
Gap
The Hailey Low Rise Loose Jean
$89.95
Sizing ranges from 23 to 35, with a full-length hem that hits below the ankle.
Made from rigid cotton denim with a loose, straight-leg silhouette, this full-length style sits low on the waist and offers a relaxed fit from hip to hem. The pair features five-pocket styling, a zip fly, 1996-inspired hardware and recycled cotton for a more sustainable finish.
The collection arrives at a time when oversized denim continues to dominate fashion, with relaxed silhouettes becoming a staple among celebrities and fans alike. Each pair is priced at $89 and comes in three washes, while the Low Rise Loose Jean is available exclusively online.
Adding personal touches, the jeans include custom ‘1996’ hardware honoring Bieber’s birth year and signature pocket lining details. The 100% cotton denim is designed to mimic the feel of vintage jeans that become more personalized with wear.
Missed out on the viral jeans? Gap has this similar bestselling pair on sale right now.
Gap
Mid-Rise Fit
Gap
Mid Rise UltraSoft Studded Baggy Jeans
$29 $99.95 71% off
Bestselling medium denim wash pair that’s over 70% off.
Featuring a fitted waist and loose leg, this full-length pair is crafted from a breathable Tencel blend for a lightweight, drapey feel. The medium-wash style is finished with five-pocket details and side-seam studs for a vintage-inspired ’90s look.
Meanwhile, the launch comes after Gap’s recent collaborations with Victoria Beckham and KATSEYE, continuing the brand’s push into major entertainment partnerships. In the campaign video for the collection, Bieber highlights her longtime connection to Gap, explaining that the brand has always been part of her wardrobe. With select styles already selling out, The Hailey Jean is shaping up to be another celebrity fashion release fans want to add to their rotation.
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