1/9/2024

Halsey’s About-Face Drops Its First-Ever Foundation in 45 Shades: Shop Here

The singer's makeup brand is officially expanding into a new category that's an absolute must-have for makeup routines.

By Rylee Johnston

Rylee Johnston

More Stories by

View All

Add us as a Google Preferred Source

about-face The Performer foundation

about-face

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Trending on Billboard

Halsey just dropped a major new release — and no, it’s not new music. Instead, the “Without Me” singer has a brand new makeup product from their beauty brand About-Face to add to your routine: The Performer foundation.

Explore

Halsey

See latest videos, charts and news

Not only does this drop mark an expansion in the types of makeup the brand offers (which also includes their TikTok viral eyeshadow paint), but it’s also the first-ever foundation they’ve put out — and it’s available in a whopping 45 shades.

Related

The 'Glee' Reboot Is Officially in the Works

Jimmy Fallon Concedes That After Jay-Z Reportedly Picked Jay-Z For Super Bowl Halftime, 'I Guess Jay-Z Does Have a Point'

Julia Stiles Pays Emotional Tribute to Late '10 Things I Hate About You' Co-Star Heath Ledger on 'Dancing With the Stars': Watch

Consider the The Performer in for 2024 and powder foundation forever out. The formula is designed with over 17 skincare ingredients that’ll maintain your skin’s moisture, help even your skin tone and stay on for up to 12 hours. Oh, did we mention it’s only $22? It’s safe to say you won’t be searching for makeup dupes after trying this on.

Keep reading to shop the new drop.

about-face

about-face

The Performer

Buy Now on about-face $22

Refresh your makeup routine with About-Face’s new foundation, which is not only a celeb-loved beauty product, but is also cruelty-free, non-comedogenic and non-acnegenic. Each application aims to melt into your skin through the use of natural ingredients like blue agave, wintergreen and chlorella. The formula is also buildable allowing you to layer on your blue eyeshadow and lipstick without fear.

To commemorate the milestone moment, Halsey took to her Instagram on Tuesday (Jan. 9), the product’s official release day, to comment on the experience of making the makeup (which took over two years to perfect).

“As a performer in many senses of the word, my face takes centerstage. It’s incredible to now have a product that doesn’t mess with my skin and wears great throughout whatever the day brings, all while still letting me feel like ME when I have it on. It’s high action. It’s artfully designed. and it’s at an accessible price point ($22!) No matter how you apply it – truly a star performance product. I’m so proud of this product & i hope you loveeee it,” the caption reads.

For more product recommendations, check out our roundups of makeup tools for beginners, classic lipstick shades and the best press-on nails.

Get weekly rundowns straight to your inbox

Sign Up

Read More About

Want to know what everyone in the music business is talking about?

Get in the know on

Visit Billboard Pro for music business news

Trending

The Daily

A daily briefing on what matters in the music industry

Email Address

Sign Up Sign Up

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.