1/9/2024

Ice Spice Lands ‘Starry’ Super Bowl Commercial Debut: Exclusive

The rapper is teaming up with lemon lime soda, STARRY, for a spot at February's Big Game

By Tim Chan

Tim Chan

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If you thought 2023 was a big year for Ice Spice, you ain’t seen nothing yet.

Hot off the news that the “Boy’s a Liar” star is prepping her debut album for a 2024 release, Billboard can reveal that the rapper has just landed a Super Bowl commercial for STARRY, PepsiCo’s new lemon lime soda.

While STARRY is a sponsor of the NBA and WNBA, this is the beverage brand’s first-ever Super Bowl commercial, bringing the soda — and its mascots Lem and Lime — to the airwaves for the Big Game. And while Ice Spice went viral for her Dunkin Donuts commercial (opposite Ben Affleck, natch), the STARRY spot will also be her first time appearing in a Super Bowl spot.

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Details for Ice Spice’s Super Bowl commercial have yet to be announced, though STARRY says the hip-hop star will appear alongside Lem and Lime in the ad. A teaser pic from the set shows Ice Spice sipping on a STARRY soda (with neon yellow nails to match) while dodging longing looks from the green and yellow mascots. Expect a corresponding social campaign to launch in conjunction with the TV commercial.

In a press release, PepsiCo says partnering with the Grammy-nominated “Princess of Rap” was “a no brainer,” adding that “Ice Spice’s charm and charisma are unmatched, making her the perfect fit for the brand’s first Super Bowl commercial.”

“I’m hyped to star in the first-ever STARRY Super Bowl commercial,” Ice Spice tells Billboard. “Trust me,” she adds: “STARRY is a vibe.”

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STARRY is the latest offering from PepsiCo, having debuted in January 2023. Since then, the brand has partnered with everyone from Keke Palmer, to NBA stars Karl-Anthony Towns and Zion Williamson, and LSU basketball star Angel Reese on a number of colorful campaigns.

As for Ice Spice, the rapper has been a hot commodity in the partnerships space. She performed at a concert to help launch Bose’s “QuietComfort Ultra” headphones and earbuds in October, and appeared on Instagram’s recent “Close Friends Only” podcast, sitting down with Doja Cat to talk Instagram trends, crazy memes and creators they love.

Watch Ice Spice and STARRY’s Super Bowl commercial when the football game airs Sunday, February 11, 2024 at 6:30 p.m. ET / 3:30 p.m. PT on CBS.

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