8/6/2025

Jordan Turns Flaws to Awes With ‘Rare Air’ AJ4 Sneaker Release: Shop It Here

The unique Jordan 4 colorway is available online now for $220.

By Kyle Hodge

Kyle Hodge

More Stories by Kyle

View All

Add us as a Google Preferred Source

Air Jordan 4 Retro

Air Jordan 4 Retro Courtesy Photo

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Step into a classic with the new release of the Air Jordan 4 Retro “Rare Air” sneakers. Turning back the clock to the mid ’80s, the “Rare Air” colorway pays homage to the early imperfect production woes of the famous Air Jordan sneaker line. From mismatched samples, offbeat logo placements and unintentional variations, this unique AJ4 colorway combines style and storytelling into an eye-catching silhouette. For $220, this fun edition can be yours now on Nike.com.

Related

Here's Where to Watch the 2026 New York Marathon Live Online

Official 'KPop Demon Hunters' Advent Calendars Arrive for Christmas, With 24 Days of Gifts to Uncover

'SNL' Parodies Nicki Minaj After Her Trump Rally Appearance

Explore

Billboard

See latest videos, charts and news

Shop the Air Jordan 4 “Rare Air” sneaker Here

When the Air Jordan 1 first released, it sparked worldwide acclaim — but not before one too many incorrect samples landed at retail partners around the globe. Instead of shying away from the production inconsistencies that plague most first-generation products, the Jordan brand embraced the imperfect hodgepodge placements of logos and stitches and flipped the narrative, highlighting them in this premium Air Jordan 4 that feels equal parts heritage and a must-have collectible for sneaker fans.

This fresh iteration of the Air Jordan 4 line features a premium mix of leather and suede combined with signature Jumpman DNA colors to honor Jordan’s heritage. Details such as removable tongue patches and bold Nike Air heel branding give the silhouette a custom feel, while the “Rare Air” insoles add that extra touch of exclusivity.

The Air Jordan 4 “Rare Air” sneaker is available now on Nike.com for $220. Like most Jordan releases, sizes will surely go fast. Shop the release below before they sell out.

Jordan 4 'Rare Air' Sneakers: How to Buy It Before It Sells Out

Air Jordan 4 Retro “Rare Air” Sneakers

$220

Buy Now on nike

Get weekly rundowns straight to your inbox

Sign Up

Read More About

Want to know what everyone in the music business is talking about?

Get in the know on

Visit Billboard Pro for music business news

Trending

The Daily

A daily briefing on what matters in the music industry

Email Address

Sign Up Sign Up

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.