8/6/2025
Jordan Turns Flaws to Awes With ‘Rare Air’ AJ4 Sneaker Release: Shop It Here
The unique Jordan 4 colorway is available online now for $220.
By Kyle Hodge
Kyle Hodge
More Stories by Kyle
- Here’s Where to Shop Last-Minute Tickets to the Eagles Final Few Las Vegas Sphere Residency Dates
- Apple’s AirPods Max 2 Headphones Were Just Released in April and Already $150 Off for Prime Day
- Start Streaming, Working & Gaming Without Limits With T-Mobile’s Lightning-Speed Fiber Home Internet
Add us as a Google Preferred Source
- Share on Facebook
- Share on X
- Share on Pinterest
- + additional share options added
- Share on Reddit
- Share on LinkedIn
- Share on Whats App
- Send an Email
- Print this article
- Post a Comment
- Share on Tumblr

Air Jordan 4 Retro Courtesy Photo
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Step into a classic with the new release of the Air Jordan 4 Retro “Rare Air” sneakers. Turning back the clock to the mid ’80s, the “Rare Air” colorway pays homage to the early imperfect production woes of the famous Air Jordan sneaker line. From mismatched samples, offbeat logo placements and unintentional variations, this unique AJ4 colorway combines style and storytelling into an eye-catching silhouette. For $220, this fun edition can be yours now on Nike.com.
Related
Here's Where to Watch the 2026 New York Marathon Live Online
'SNL' Parodies Nicki Minaj After Her Trump Rally Appearance
Explore
Billboard
See latest videos, charts and news
Shop the Air Jordan 4 “Rare Air” sneaker Here
When the Air Jordan 1 first released, it sparked worldwide acclaim — but not before one too many incorrect samples landed at retail partners around the globe. Instead of shying away from the production inconsistencies that plague most first-generation products, the Jordan brand embraced the imperfect hodgepodge placements of logos and stitches and flipped the narrative, highlighting them in this premium Air Jordan 4 that feels equal parts heritage and a must-have collectible for sneaker fans.
This fresh iteration of the Air Jordan 4 line features a premium mix of leather and suede combined with signature Jumpman DNA colors to honor Jordan’s heritage. Details such as removable tongue patches and bold Nike Air heel branding give the silhouette a custom feel, while the “Rare Air” insoles add that extra touch of exclusivity.
The Air Jordan 4 “Rare Air” sneaker is available now on Nike.com for $220. Like most Jordan releases, sizes will surely go fast. Shop the release below before they sell out.
Air Jordan 4 Retro “Rare Air” Sneakers
$220
Get weekly rundowns straight to your inbox
Read More About
Want to know what everyone in the music business is talking about?
Get in the know on
Visit Billboard Pro for music business news
Trending
-
Jack Antonoff & Margaret Qualley File for Divorce After 3 Years of Marriage
-
Janet Jackson Loves Keke Palmer’s Halloween Tribute With 3-Year-Old Son as Mini Michael: ‘HOW CUTE!’
-
Donald Trump Weighs In on Nicki Minaj as Potential White House Press Secretary
-
Cevin Fisher, Producer Behind Various Dance Club Songs No. 1s, Dead at 63
-
Here’s Where to Watch the 2026 New York Marathon Live Online
The Daily
A daily briefing on what matters in the music industry
Email Address
Sign Up Sign Up
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.
