7/22/2026
The K-Beauty Brand Used by BTS’ Jin Is Letting You Create Your Own Lip Mask
Keep your lips smooth, hydrated and "Butter"-soft with Laneige's newest custom lip mask.
Camila Quimper
E-Commerce Writer
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Laneige
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Laneige is giving beauty lovers a new way to experience one of its most viral products. The K-beauty brand behind the viral Lip Sleeping Mask has launched a new customization experience that lets shoppers create their own personalized lip care blend. The move builds on Laneige’s previous collaborations with K-pop stars, including BTS’ Jin and KATSEYE.
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At a time when consumers are looking for more personalized beauty products, Laneige is introducing a digital mix-and-match experience centered around its bestselling Lip Sleeping Mask. First launched at the brand’s flagship store in Seoul, the immersive experience is now available to U.S. shoppers exclusively through Amazon.
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The experience allows customers to create their own custom blend by choosing from five flavors: Champagne, Blue Cream Soda, Sweet Candy, Lemon and Orange. After selecting two scents, shoppers can watch their choices digitally combine before adding the personalized Lip Sleeping Mask to their cart.
Amazon
maKE yOUR own
Laneige Lip Sleeping Mask
Two-Scent Custom Swirl
$28
Create your lip care match with a custom overnight mask blend featuring two scents of your choice.
Laneige’s fan-favorite Lip Sleeping Mask is getting a custom makeover. Available exclusively on Amazon, the new digital experience lets shoppers personalize their overnight lip treatment by selecting two scents that are blended into their own custom creation. Made with Berry Fruit Complex, vitamin C, murumuru seed butter and shea butter, the rich formula helps replenish moisture and provide antioxidant care for visibly soft, hydrated lips by morning.
The launch arrives as Laneige continues to expand its presence in pop culture and beauty. In 2024, the brand named BTS’ Jin as its first-ever male brand ambassador, adding the global superstar to its growing roster of celebrity partnerships.
The “Butter” singer’s partnership with Laneige follows the brand’s collaborations with other major names, including Sydney Sweeney, who became the brand’s global ambassador in 2022, as well as its limited-edition collection with Baskin-Robbins.
The custom Lip Sleeping Mask experience also comes after Laneige tapped K-pop girl group KATSEYE as its newest global partners and faces of its JuicePop Box Lip Tints.
And now, fans can shop Laneige’s latest innovation and create a Lip Sleeping Mask that’s uniquely their own. See the custom mixing experience in action in the video below.
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