9/26/2023
Olivia Rodrigo’s Sony LinkBuds Let Fans ‘Listen Like Olivia’: Where to Pre-Order the Limited-Edition Headphones
"With these earbuds I designed with Sony, fans can experience music the way I do," the singer said in a statement to Billboard.
Latifah Muhammad
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Fresh off the release of her No. 1 sophomore album GUTS and announcing her new tour, Olivia Rodrigo is inviting fans to “experience music” the way she does.
The “Vampire” singer partnered with Sony to release her own limited-edition, noise-canceling LinkBud S headphones, announced on Tuesday (Sept. 26).
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The Olivia Rodrigo x LinkBuds S feature two custom equalizers tuned by Rodrigo and her producer Daniel Nigro. They retail for $199 and will be available for pre-order at Sony.com and authorized retailers.
“With these earbuds I designed with Sony, fans can experience music the way I do,” Olivia said in a statement to Billboard.
Olivia Rodrigo x Sony LinkBuds Sony
Rodrigo sought out sustainable materials for her Sony collaboration. The eco-friendly earbuds are made from factory-recovered plastic, reclaimed water bottles and recycled plastic materials from automobile parts, which were used to create parts of the case and body of the headphones.
Olivia Rodrigo x Sony LinkBuds S Wireless Noise Canceling Earbuds
$199.99
Because of the recycled materials, the earbuds feature a violet marble pattern that’s unique to each pair. Plus, they’re perfect for listening to GUTS, SOUR and more music.
The Olivia Rodrigo x LinkBuds S collaboration is part of Sony’s new “For the Music” campaign. Rodrigo previously partnered with Apple to shoot her “Get Him Back” music video on an iPhone 15 and has released sold-out collaborations with Glossier and Casetify.
“This collaboration between Olivia Rodrigo and Sony is focused on engaging Olivia’s fanbase and releasing a product that provides a truly unique listening experience for her music. This is the first time we have worked with an artist to this extent of product creation and we can’t wait for fans to be able to ‘listen like Olivia,’” said Jordy Freed, director of brand and business development, personal entertainment business at Sony Corp. of America.
“From creation to consumption, Olivia was hands-on throughout the whole process of designing and tuning LinkBuds S x Olivia Rodrigo,” noted Maya Wasserman, Sony Electronics’ director of marketing for home and personal entertainment. “This collaboration between Sony and Olivia is truly a joint partnership with an intentional focus on engaging Olivia’s fanbase and celebrating her fandom.”
Watch Rodrigo’s LinkBuds S commercial below.
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