6/29/2021

Pitbull Announces Partnership With Echelon Fitness for New Anthem, Merch and 305-Themed Rides

The rapper and entrepreneur is teaming up with Echelon on Pitbull-themed spin classes, a co-branded spin bike and more.

By Tim Chan

Tim Chan

More Stories by Tim

View All

Add us as a Google Preferred Source

Pitbull

Pitbull Courtesy Echelon

If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission.

Dale! Pitbull has been announced as a new partner in Echelon Fitness, the upstart fitness brand known for their line of spin bikes, fitness mirrors, treadmills and rowers.

The rapper and entrepreneur is teaming up with Echelon to unveil a host of new content on the Echelon website and Echelon Fitness app. Among the new projects: Pitbull will write a new “anthem” for Echelon that the company says will “inspire members, and get the world moving and feeling good.” It’s not just for a campaign though – Pitbull says the Echelon anthem will be released as a single on his new album, and says he’ll be playing it on his upcoming “I Feel Good” tour. Expect to hear the new upbeat track on Echelon commercials as well.

Explore

Pitbull

See latest videos, charts and news

Echelon, known for its Peloton-style spin bike (currently shipping faster than a Peloton by the way) will also unveil a special “Ride with Pitbull” channel, with themed rides featuring music from the rapper along with his frequent collaborators (expect Jennifer Lopez, Daddy Yankee, Marc Anthony and Becky G to be on the class playlists). Echelon says you’ll also have the ability to ride with Pitbull himself, in classes created and taught by his dancers. It’s unclear if Mr. 305 will actually pop up on screen riding a bike, but Echelon has confirmed that Pitbull’s lead dancer, Jenny Valdes, will be one of the featured instructors.

Related

23 Best Christmas Gifts for Teens, From TikTok-Approved Finds to Pop Culture Favorites

Watch Ariana Grande Crash an Interview With Her 'Focker-in-Law' Castmates

The Criterion Collection Unveils 'KPop Demon Hunters' Edition: Here's Where to Shop the 4K Blu-ray & DVD Online

Related

Here Are the Best Songs to Spin to, According to Bowflex

23 Best Christmas Gifts for Teens, From TikTok-Approved Finds to Pop Culture Favorites

Watch Ariana Grande Crash an Interview With Her 'Focker-in-Law' Castmates

The final piece of the partnership will be exclusive Pitbull merch and a co-branded Pitbull spin bike, to be released on the Echelon website. Though details of the merch haven’t been released, it’s likely to include athleisure wear, water bottles and other accessories to help you reach your fitness goals.

“It is truly an honor to partner with Echelon Fitness,” says Pitbull, in a press release. “With this new venture, we look forward to producing new avenues for music and fitness. Music is the universal language. Fitness is a cultural movement. Together we will create a powerful generation. I don’t know about you but that makes me feel good, Dale!”

“Learning Pitbull was a fan of our product and our community was humbling,” adds Lou Lentine, President and CEO of Echelon Fitness. “Pitbull has featured and been featured with some of the biggest talents in the music industry. And now his latest feature is with Echelon Fitness. We are so excited to welcome Mr. Worldwide to the team!”

Find out more about the new partnership and pick up the best-selling Echelon Connect spin bike right now at EchelonFit.com. A bonus: Echelon’s Fourth of July sale currently gets you 15% off their equipment with the promo code USA15 at checkout, making it a great time to pick up a spin bike, fitness mirror or rowing machine for yourself.

Get weekly rundowns straight to your inbox

Sign Up

Read More About

Want to know what everyone in the music business is talking about?

Get in the know on

Visit Billboard Pro for music business news

Trending

The Daily

A daily briefing on what matters in the music industry

Email Address

Sign Up Sign Up

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.