2/11/2025
RZA Is the ‘Heart’ of PowerBeats Pro 2 Campaign Starring A-List Athletes: Shop the New Earbuds Here
The "Listen to Your Heart" campaign stars LeBron James, Lionel Messi & Shohei Ohtani.
By Kyle Hodge
Kyle Hodge
More Stories by Kyle
- Here’s Where to Shop Last-Minute Tickets to the Eagles Final Few Las Vegas Sphere Residency Dates
- Apple’s AirPods Max 2 Headphones Were Just Released in April and Already $150 Off for Prime Day
- Start Streaming, Working & Gaming Without Limits With T-Mobile’s Lightning-Speed Fiber Home Internet
Add us as a Google Preferred Source
- Share on Facebook
- Share on X
- Share on Pinterest
- + additional share options added
- Share on Reddit
- Share on LinkedIn
- Share on Whats App
- Send an Email
- Print this article
- Post a Comment
- Share on Tumblr
Powerbeats Pro 2 Beats
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Trending on Billboard
To help launch the Powerbeats Pro 2 earbuds, Beats assembled the infinity stones of sports icons — LeBron James, Lionel Messi and Shohei Ohtani — for a motivational new campaign titled “Listen to Your Heart.” If that wasn’t enough star power to convince you to grab these impressive fitness-focused headphones and immediately go on a three-mile run, the video also features rap legend RZA as “the heart” narrating throughout.
Related
Here's Where to Watch FC Barcelona vs. Real Madrid Match Live Online
From Tickets to Tech, Here Are 22 of the Best Christmas Gifts for Music Lovers to Shop Online
NFL Paris Game Halftime Show 2026: Here's Where to Watch Burna Boy Perform Live Online Free
Explore
RZA
See latest videos, charts and news
Shop the powerbeats pro 2 here
Move over, Morgan Freeman: Wu-Tang Clan leader RZA delivers a powerful voice-over highlighting the powerful connection between passion, performance and heart as the video explores the respective journeys of each superstar athlete.
In a statement launched with the campaign, Messi reveals, “Even though we come from different sports, what connects us is our shared passion to perform at the highest level. This campaign reflects how true power comes from the heart—how we’ve all used that inner drive to fuel our journeys and push ourselves throughout our careers.”
After almost five years since the launch of their original Pro earbuds, Beats have finally released the highly-anticipated Powerbeats Pro 2. The upgraded headphones are more fitness-focused, with a sleeker build and tons of enhanced fitness tech including a heart rate sensor, advanced active noise cancellation, IPX4 water and dirt resistant, 45 hours of battery life, and Apple’s impressive H2 chip, which is also included in the brand’s AirPods line.
Listening to music is still at the heart of these Beats earbuds. The Powerbeats Pro 2 has a redesigned acoustic architecture and upgraded venting to enhance your sound and comfort, alongside personalized spatial audio with dynamic head tracking to fully immerse you in your music. They also feature adaptive EQ that continuously scans your specific ear shape to optimize your listening experience in real time.
“I’ve been a huge fan of the Powerbeats line since it first launched, and seeing it evolve into the new Powerbeats Pro 2 is incredible,” LeBron James says in a statement. “Music has always been a key motivator in my training, and these earphones take an already iconic product to the next level.”
The Powerbeats Pro 2 come in a variety of colors, including jet black, quick sand, hyper purple and our favorite, electric orange. Releasing for $249.99, grab a pair of the new Powerbeats Pro 2 on Apple’s site now.
Beats Powerbeats Pro 2 Wireless Earbuds
$249.99
$249.99
Check out the motivational “Listen to Your Heart” campaign video starring LeBron James, Lionel Messi, Shohei Ohtani and RZA below.
Get weekly rundowns straight to your inbox
Read More About
Want to know what everyone in the music business is talking about?
Get in the know on
Visit Billboard Pro for music business news
Trending
-
Macklemore Speaks Out on Palestine and ICE at First Show Since Ed Sheeran Tour Exit
-
Ariana Grande Shows Off New Bob That Has Boyfriend Ricky Alvarez Falling in Love All Over Again
-
Drake Turns 40, Shares Personal Childhood Photos: ‘I Accept You for You’
-
Hailee Steinfeld Will Have a Hold on You in ‘Magic’ Cover of The Cars for ‘Hexed’ Movie: Listen
The Daily
A daily briefing on what matters in the music industry
Email Address
Sign Up Sign Up
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.