6/30/2025
Rihanna Goes Full Smurfette With These New ‘Smurfs’-Inspired Products From Fenty x Puma
The collection includes a new sneaker & apparel all inspired by the upcoming Smurfs film.
By Amina Ayoud
Amina Ayoud
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Fenty x Puma x Smurfs Billboard
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Fenty, Puma and Smurfs have come together to create a collab all inspired by Rihanna’s latest film endeavor.
Jumping straight out of the silver screen, the Fenty x Puma x Smurfs collection is currently available worldwide at puma.com, Puma flagships and select global retailers. The collection features apparel and footwear for adults and kids inspired by the upcoming Smurfs movie that will be in theaters starting July 18. Rihanna plays Smurfette, so what better way to celebrate this Smurfs-centric occasion than rounding up some of the best pieces from the collab? Whether you’re a fan of the Smurfs franchise, a die-hard Rihanna stan or just looking to update your athleisure game, these pieces are for you.
Fenty x Puma x Smurfs Avanti in Slate Sky
$120.00
Blue and gray denim sneakers inspired by the Smurfs.
One of Rihanna’s favorite sneaker silhouettes from Puma is their Avanti. It’s no wonder then that she chose to give the sneaker a Smurfs makeover for this collection. Retailing for $120.00, the updated style is equipped with powder blue denim uppers with contrasting gray accents in a Slate Sky colorway. The shoe is available in a multitude of sizing options for women, men, kids and toddlers.
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No matter the size, the shoe is comprised of a low-top elongated fit with exaggerated tongues fixed with striking co-branded logo detailing. The outsoles are transparent, and adorned with a whimsical mushroom print underneath for a fun peekaboo touch. Finally, gray laces round out the set. The collaborative piece also comes with a custom Smurfette charm that can be attached to the shoe for endless customization.
Fenty x Puma x Smurfs Oversized Long Sleeve Shirt in Puma Black
$55.00
A black crew neck with subtle Smurfs designs.
This is for our low-key readers looking to rep the collaboration without screaming Smurfs. We see you and we get you. Simple but comfy, this long-sleeved crew neck is a great basic to add to your wardrobe. This piece is made with 20% recycled cotton for a breezier feel. The bodice is adorned with a Smurfette-inspired logo with her heels embroidered above the Fenty logo in subtle curved writing. Unlike all the other pieces in this collection, the crewneck is subtle, catering to the minimalists.
Fenty x Puma x Smurfs Knit Sweatpants in Archive Gold
$170.00
Yellow sweats with floral and botanical print.
Who said loungewear has to be boring? In a more colorful twist, these knitted sweats in Archive Gold are a maximalist’s dream. Retailing for $170.00, the piece is made of a mixture of 60% cotton and 40% polyester which makes for a plush and ultra-comfortable finish when laid on the body. The fit is oversized but can be made more fitted with help from the drawstring closure secured to the waist.
Similarly, the hem of these sweats are tapered inwards, creating dimension. Bringing comfort, these sweats also come equipped with deep pockets. The fabric is a golden yellow hue dotted with a botanical print that evokes scenes from the Smurfs‘ village. You’ve got purple mushrooms, blooming florals and full green bushes that contrast the sweats’ base yellow hue.
Fenty x Puma x Smurfs Kids’ Hoodie in Regal Blue
$65.00
A blue polka-dotted hoodie.
This collection also includes a bunch of apparel pieces for the kids. Our favorite is this hoodie in the shade Regal Blue. Retailing for $65.00, this piece is made of 20% recycled cotton and comes in a dark and light blue spotted design that evokes the Smurfs coloring. Subtle Fenty x Puma co-branding can be found affixed to the bodice, while light blue stitching can be seen throughout. A large pocket adorns the front. This whimsical piece is a statement-maker for sure, one we can easily see worn on fashion-forward kids and little Smurfs fans alike.
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