4/2/2021
Selena Gomez Gushes Over Rare Beauty’s New Always an Optimist Pore Diffusing Primer
The cosmetics brand announced its new Always an Optimist Pore Diffusing Primer on Thursday (April 1).
Rania Aniftos
More Stories by Rania Aniftos
- This Bob Marley-Inspired Audio Brand Just Discounted Its Sustainable Speakers and Headphones by Up to 50% Off
- 2025 Austin City Limits Music Festival: How to Watch Performances Online for Free
- How to Watch the 2025 MTV VMAs Without Cable
Add us as a Google Preferred Source
- Share on Facebook
- Share on X
- Share on Pinterest
- + additional share options added
- Share on Reddit
- Share on LinkedIn
- Share on Whats App
- Send an Email
- Print this article
- Post a Comment
- Share on Tumblr
Selena Gomez arrives at the Premiere for 'Dolittle' at Regency Village Theatre on Jan. 11, 2020 in Westwood, California. Kurt Krieger/Corbis/Corbis via Getty Images
Selena Gomez‘s Rare Beauty has begun teasing its summer releases, starting at the base (literally).
The cosmetics brand announced its new Always an Optimist Pore Diffusing Primer on Thursday (April 1), described as a “cushiony gel that smooths away the look of pores, boosts and extends makeup wear, & actually hydrates skin while fighting shine all day.”
Despite its matte finish, the primer is made with hydrating and soothing hyaluronic acid, green tea extract and vitamin E.
Explore
Selena Gomez
See latest videos, charts and news
Introducing our NEW Always an Optimist Pore Diffusing Primer. A cushiony gel that smooths away the look of pores, boosts and extends makeup wear, & actually hydrates skin while fighting shine all day. 👏
Dropping online April 5th, 9pm PT only @sephora & https://t.co/unZFWiUWpl pic.twitter.com/MRnYmHumYa
— Rare Beauty (@rarebeauty) April 1, 2021
Related
Selena Gomez Is a Glam Cowgirl in New Rare Beauty Photos
Watch Ariana Grande Dupe Robert De Niro & Ben Stiller With 'the Worst Lie' About Her Childhood
Related
Watch Ariana Grande Dupe Robert De Niro & Ben Stiller With 'the Worst Lie' About Her Childhood
Druski's Best 'SNL' Sketches Had Him Singing Through a Proposal Gone Wrong & In a Hip-Hop Parody
In a video introducing the product, Gomez shared that primer is key to a makeup routine because it “can completely change the way your makeup looks and wears throughout the day”
She added that she “wanted to create a formula that left my skin looking really smooth, but I didn’t want it to feel heavy or like I was wearing layers of makeup.”
The Always an Optimist Pore Diffusing Primer launches at 9 a.m. PT on Monday (April 5) on Rare Beauty’s website and Sephora. Shop Rare Beauty here, and see Gomez discuss the new product via a fan Twitter account below.
https://twitter.com/WWSGMedia/status/1377711586048102405
If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission.
Get weekly rundowns straight to your inbox
Read More About
Want to know what everyone in the music business is talking about?
Get in the know on
Visit Billboard Pro for music business news
Trending
-
Dr. Dre Says He’s Going ‘Off the Grid’ for the First Time in His Career: ‘I’m Going to Go Away’
-
2027 Grammys Best Rap Album Front-Runners: Cardi B, Don Toliver & A$AP Rocky
-
Fall Out Boy Announce 2027 World Tour With The Offspring, Good Charlotte & More
-
Chris Brown Serenades Viral Fan Who Usher Kicked Off Stage Earlier on the R&B Tour
The Daily
A daily briefing on what matters in the music industry
Email Address
Sign Up Sign Up
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.