11/27/2024
Solange & Tina Knowles Celebrate the Holidays in Festive Gucci Campaign
Mother and daughter welcome the season.
Latifah Muhammad
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Solange Knowles arrives at the Gucci Cruise 2025 Fashion Show at Tate Modern on May 13, 2024 in London, England. Jeff Spicer/Getty Images
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Solange heads home for the holidays in a heartwarming Gucci campaign co-starring her mother, Tina Knowles. The third chapter in Gucci’s holiday story showcases real-life families including Solange and Ms. Tina.
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Solange and Ms. Tina sit down for family dinner in the campaign featuring Blondie’s live cover of “I Feel Love.” Gucci posted the commercial on Instagram on Tuesday (Nov. 26).
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The new campaign captures the “cozy moments that portray the simple yet profound joys of being close to those we care about during the festive season,” according to the brand’s website.
Mother and daughter model ready to wear looks from Gucci and GG emblem handbags for the campaign. Ms. Tina is dressed in a black blouse and trousers, a Gucci Marina Chain Necklace and Gucci Signoria Slingback Pump while Solange wears a Gucci leather jacket with jeans accessorized with a GG Marmont belt, Gucci Marina Chain Earrings, a cardigan, printed scarf, Gucci Signoria slingback pumps and a Horsbit 1955 handbag.
The Grammy winner models a Gucci Emblem Bucket Bag with an Owl-shaped bag charm in another still from the campaign styled by Francesca Burns and helmed by Gucci creative director Sabato De Sarno.
Marcell Rev directed the campaign, which was photographed by Anthony Seklaoui, with still photography shot by Deo Suveera and Pamela Dimitrov.
From Solange to Beyoncé, the Knowles family has a long relationship with Gucci. Earlier this month, Solange wore a custom Gucci gown to the 13th Annual LACMA Art+Film Gala in Los Angeles. The gown was inspired by Gucci Ancora Notte and the first evening wear collection by De Sarno.
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