7/8/2024

Target’s Exclusive Summer Squishmallows Have Arrived & TikTokers Can’t Stop Gushing Over This ‘Adorable’ Lemon Cow

Here's your excuse to expand your plushie collection with new huggable toys inspired by warm-weather treats.

By Rylee Johnston

Rylee Johnston

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Target

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Ice cream and BBQ snacks are summer staples, but now Target is allowing you to show off your love for warm-weather treats beyond firing up the grill. The online retailer dropped new Target exclusive Squishmallows including the viral Lemon Cow (officially named Dagmar), which has TikTokers running to Target to hunt for the huggable plushie.

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More than 38 million videos have been made featuring TikTokers squealing in excitement over discovering the popular yellow Cow Squishmallow on shelves. User @danisquishie has gotten more than 15,000 views for a video of finding the Target exclusive Squishmallow as well as other limited-edition designs inspired by summer snacks, including a pickle, sushi, an ice cream sundae and a pink chipmunk.

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“Between finding Fuzzy Mellow Pattie and this cutie today, my luck with [Squishmallow] cows has been insane recently,” the TikToker said about finding the Lemon Cow.

https://www.tiktok.com/@danisquishie/video/7377872262579391787

While finding the exclusive Lemon Cow plush in stores can be a hit or a miss, you can still buy the Target exclusive Squishmallow online for $12 in addition to the other limited-edition shapes below.

target exclusive yellow lemon cow squishmallow

11-Inch Lemon Cow Plush Squishmallow (Target Exclusive)

Buy Now on Target $11.99

Dagmar the Lemon Cow Squishmallow will have you saying moo-ve over to your accent pillows as this plushie will be new statement decor on your couch. Along with the classic egg-shape, the soft toy also comes decorated with a fuzzy tail for added cuteness.

And if you’re looking for more warm-weather-inspired Squishmallows to put next to your coveted Harry Potter plushies, keep reading to shop the rest of the Target exclusive toys.

sushi target exclusive squishmallow

11” Tuna Sushi Plush Squishmallow (Target Exclusive)

Buy Now on Target $11.99

Meet Mary Alice, the Tuna Sushi Squishmallow featuring the brand’s high-grade stuffing you can cuddle with at night or put on display. The toy is 11-inches in height and comes decorated with a rice patterned background, tuna-inspired perimeter and seaweed center.

pickle target exclusive squishmallow

14-Inch Emerald Green Pickle Plush Squishmallow (Target Exclusive)

Buy Now on Target $16.99

For days you’re feeling sour, this Pickle Squishmallow is here to provide comfort and solace with its soft, squishy filling. The 14-inch size makes it ideal for wrapping your arms around, while its smiling face will be a happy reminder to take some time to decompress.

pink chipmunk squishmallow

11-Inch Dianalee Pink Chipmunk Squishmallow

Buy Now on Target $11.99

Instead of a typical chipmunk, this Squishmallow gets a pink makeover down to the fluffy tail. The toy is recommended for ages 3+ and comes with the official Squishmallow seal to prove its authenticity.

pink ice cream sundae squishmallow

11-Inch Medium Pink Ice Cream Sundae Squishmallow

Buy Now on Target $11.99

This Ice Cream Sundae Squishmallow will be the cherry on top of your collection as it comes with the same hug-worthy stuffing with an adorable star-patterned bowtie to complete its look. The plush toy measures at 11 inches and is named Sanjay. According to the official description, Sanjay “loves to throw backyard parties and his last one had a petting zoo.”

This isn’t the first time an iteration of Squishmallow’s cow has become an internet sensation, as collectors have deemed the animal to be one of the must-have shapes to own. TikToker @og_squishmallowaddict has garnered more than 568,000 views for a video showing off a collection of hundreds of cow Squishmallows.

For more product recommendations, check out ShopBillboard‘s roundups of Target’s Power Ranger action figures, the best Inside Out 2 toys and Barbie movies toys.

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