5/27/2025
Teddy Swims Talks Favorite Pieces From His Kay Jewelers Collab, Re-Upping The Brand’s Iconic Jingle and Fashion Inspo
The "Lose Control" singer spoke to Billboard about his curated collection in-depth.
By Amina Ayoud
Amina Ayoud
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Teddy Swims performing at The 67th Annual Grammy Awards, airing live from Crypto.com Arena on Feb. 2, 2025 in Los Angeles, California. Sonja Flemming/CBS
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If there’s one thing we know Teddy Swims likes, it’s his jewelry.
The fashion-forward star recently curated a collection of glitzy pieces alongside Kay Jewelers, toting the title of Chief Love Officer for the occasion. It seems only fitting, given Kay Jewelers is sponsoring the musician’s North American leg of his I’ve Tried Everything But Therapy tour. We spoke to the “Lose Control” singer regarding the multi-piece collection celebrating love, diving deep into Swims’ jewelry fascination with talk of favorite pieces, fashion inspiration and his new role at the specialty jewelry company.
Cultured Pearl Choker Necklace Sterling Silver 16″
$149.99
A cultured pearl choker necklace with sterling silver clasp.
To do the collaboration justice, Swims first tackled recording his version of the brand’s iconic “Every Kiss Begins With Kay” jingle, a move that even Swims didn’t see coming. “I mean of course you grow up hearing that song your entire life right? And that was something in the grand scheme of being a musician at this level that..I just never had that on my bingo card,” Swims joked.
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Men’s Diamond Teddy Bear Charm 3/4 ct tw 10K Yellow Gold
$2,999.99
A charm shaped like a teddy bear encrusted with diamonds in 10K yellow gold.
Men’s Black Leather & Curb Chain Bracelet Stainless Steel 8.5″
$99.99
A black leather bracelet with stainless steel detailing.
“We were sitting in the hotel a couple of days ago..I mean we sat there and did 100 versions of it..and I just caught myself laughing at some point with my engineer like ‘Dude what the heck..we’re singing the Kay Jewelers jingle right now. This is the coolest thing ever.” It’s safe to say that re-upping the jingle was an exciting moment for the little 90s kid in Swims’ heart.
The curated line was inspired by Swims’ flashy fashions that mix punk rock with “baby girl.” “We’ve chosen a lot of black diamonds and some darker black jewels and stuff like that to keep it a little gothic and punk-rocky, you know. But then there’s, of course, the gold and all that shimmer of the diamonds too,” Swims said. The collection strikes a balance between edgy and sweet, light and dark, paying homage to Swims’ personal style. His favorite piece? A yellow gold and diamond-encrusted teddy bear pendant charm, of course. “You can’t beat diamonds,” the rapper added teasingly.
Ink & Ice Men’s Black Diamond Chain Link Ring 1/5 ct tw Black Rhodium-Plated Sterling Silver
$399.99
A black ring made of black plated sterling silver with a chain motif and black diamond trim.
Swims‘ collaboration serves as a tribute to love in all its forms, expressed through his signature mix of soul, swagger and sincerity. With that in mind, his title of Chief Love Officer was a no-brainer, a title that aptly exemplifies Swims’ love of all things love. “I think it’s badass,” the performer said. “Love is what I live and breathe for…I’m grateful for every opportunity.. I mean, even if it’s a random Wednesday it’s always a good time to show somebody love and compassion.”
The “Bed on Fire” singer’s collaboration with Kay Jewelers is available to shop now on the brand’s website. You can catch Swims’ on tour until August 20.
Diamond-Cut Rope Chain Necklace Solid Sterling Silver 20″
$299.99
A diamond rope chain necklace made of solid sterling silver.
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