8/7/2025
How to Dress for Success a la The Kid LAROI & Aly Raisman With Champions for Champion Campaign
The new line can be shopped now at Target.
By Amina Ayoud
Amina Ayoud
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Champion new collection Courtesy Photos
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Athletic and lifestyle brand Champion just launched its latest game-changing campaign with help from everyday champions in music and sports.
Spearheading the new campaign are trailblazers in their own field and faces, namely music artist The Kid LAROI, gold medal gymnast turned advocate Aly Raisman and style leader Romeo Beckham. To celebrate the champion within you, you can shop the full collection now at Target.
Other big names featured in the campaign include martial arts prodigy Rayna Vallandingham, Beast Games winner Jeffrey Randall Allen, Colombian actor-musician Juan Palau, K-pop choreographer Lia Kim, and gold medal freestyle skier and activist Gus Kenworthy.
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The Kid Laroi
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Champion Women’s Snap Front Top in Teal Blue
$44
A collared top with a boxy construction.
Champion Men’s Snap Hoodie in Gray Blue
$44
A comfy men’s hoodie with snap closures.
Throughout the campaign’s imagery, each tastemaker is decked out in head-to-toe Champion from colorful crewnecks to sporty and retro sports bras. There’s something to shop for both men and women and even kids. Some of our favorite apparel from the collection includes the women’s Snap Front Top in Teal Blue, men’s Snap Hoodie in Gray Blue, women’s High-Rise Fleece Wide Leg Sweatpants in Heather Gray and the men’s Football Shirt in Red.
The women’s Snap Front Top retailing for $44 comes in an inclusive range of sizes from XS to 4X with two colorways from Teal Blue, our favorite, to Maroon. Whichever size or colorway you pick, the top’s construction is the same. You’ve got a collared neckline that gives way to nifty snap closures and a boxy and cozy fit. Retro Champion branding can be seen fixed to the top’s breast pocket.
Similarly, the men’s Snap Hoodie retailing for $44 includes snap closures on the neckline that are more ergonomic than standard buttons. The men’s hoodie comes in sizes small to XXL and one colorway, Gray Blue. The piece features white and blue trim, a wide front pocket and a cozy hood. Retro-esque Champion branding can be seen throughout. Both the hoodie and top can be styled casually, worn with athleisure like joggers, leggings or denim jorts.
Champion Women’s High-Rise Fleece Wide Leg Sweatpants in Heather Gray
$34
Baggy sweatpants with a drawstring closure.
Champion Men’s Football Shirt in Red
$20
A red football-esque top.
The High-Rise Fleece Wide Leg Sweatpants are all about comfort. Retailing for $34, this piece comes in sizes XS to 4X and features four colorways: Heather Gray (our favorite), Blue, Cream and Red. The bottoms are made of a plush essential weave fleece fabric with a high-rise, wide leg composition for a more comfortable fit. The silhouette also includes a roomy elastic waistband with a drawcord and side pockets. Embroidered Champion logo detailing can be seen throughout, offering the style a subtle branded touch.
In a sportier twist, the men’s Football shirt aims at mimicking the fit and composition of a football jersey. Retailing for $20, the shirt comes in sizes small and XXL and Red and Light Off-White colorways. The top’s fit is boxy and incorporates collegiate striping in white and black on the sleeves and large numbering in black on the front. Champion’s logo is fixed to the front. This piece is another casual offering we can see styled alongside baggy jeans or basketball shorts for a sporty feel.
“Champion’s identity is rooted in cultural leadership,” said Stefani Fleurant, evp, marketing, sport & lifestyle at Authentic, in a statement. “By partnering with talent who are redefining excellence in their fields, we’re reinforcing our commitment to inspiring a worldwide community that is united by creativity, confidence and the Champion spirit.”
Champion Men’s IPO Squish Slide Sandals in Black
$20
Black slides with the Champion logo on the straps.
The champion-centric collection also includes a slew of accessories. Our favorites? The Center Backpack and the men’s IPO Squish Slide Sandals. Comfy and casual, the slip-on IPO Squish Slide Sandals are a lightweight and casual option we can envision becoming your next go-to lounging shoes. Retailing for $20, the shoe comes in sizes 7 to 13 and Black, Blue/Off-White and Red/Navy Blue colorways. The slides feature a dual-density construction with squishy midsoles and durable density outsoles for maximum comfort with every step. Champion branding is affixed to the straps.
The Center Backpack is a great option for our readers heading back to school. The style retails for $29.99 and is ultra-roomy for the school essentials. The backpack comes in a slew of colorways; our favorite is the Blue/Pink. Adjustable padded straps give way to mesh water bottle pockets, ample internal pockets and a dedicated air mesh laptop sleeve.
Champion Center Backpack in Blue/Pink
$29.99
A blue and pink backpack.
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