8/21/2024

Troye Sivan Returns to His Dance Roots for Gap’s ‘Get Loose’ Campaign: Shop the Denim Collection

Gap's Fall 2024 "Get Loose" campaign dropped on Wednesday (Aug. 21).

By Latifah Muhammad

Latifah Muhammad

More Stories by Latifah

View All

Add us as a Google Preferred Source

Troye Sivan x Gap Fall 2024 Campaign

Troye Sivan x Gap Fall 2024 Campaign GAP

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Troye Sivan is getting back to his dance roots and channeling all the feels of a ’90s Gap commercial for the brand’s “Get Loose” campaign released on Wednesday (Aug. 21).

Explore

Troye Sivan

See latest videos, charts and news

The dance-heavy campaign reunites Sivan with Brazilian choreographer Sergio Reis — who choreographed Sivan’s “Rush” video last year — for a high-energy dance routine set to Thundercat’s viral hit “Funny Thing” and shot by Dan Martensen. Sivan and Norwegian-based dance troop CDK Company perform the dance routine in baggy jeans from Gap’s fall 2024 denim collection.

Related

'CMA Presents I Will Always Love You: A Celebration of Dolly Parton' Earns Nearly 5 Million Viewers

Watch Ali G Boot 'One of Them Oasis Twins' Out of His Seat at Premiere of 'Ali G: Who Iz I?'

'Sunday Night Football': How to Watch Kansas City Chiefs vs. Seattle Seahawks Game Live Online Free

“Being part of the Gap campaign and wearing their denim feels like a perfect fit,” the Grammy-nominated singer-songwriter said in a statement. “Dance has become a staple in my life, giving me confidence and a sense of timeless cool. I’m honored to be part of something that embodies such effortless style and self-expression.”  

Troye Sivan x Gap Fall 2024 Campaign

Troye Sivan x Gap Fall 2024 Campaign GAP

The Australian recording star’s wardrobe for the campaign includes the Men’s Baggy Jean in rigid dark wash denim, Gap’s white Supima Relaxed Tee, ‘90s Loose Cargo Jean in brown, a Heavyweight Zip Hoodie and corduroy jacket.

gap fall 2024: shop the denim collection

The dancers are decked out in baggy, extra baggy and horseshoe jeans from Gap’s women’s denim collection, in addition to the Men’s ’90s loose jean, baggy jean and denim cargos paired with Gap’s classic tees, shirting and utility pieces.

Gap’s fall 2024 denim collection is available to shop online and in stores.

“This fall, we are celebrating Gap’s 55-year heritage in denim with a collection of loose styles that allow for self-expression,” added Mark Breitbard, president and CEO, Gap. “Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment.” 

Next up, Sivan will hit the road for the Sweet tour with Charli XCX. The monthlong tour launches in Detroit on Sept 14.

Watch Gap’s “Get Loose” campaign below.

Get weekly rundowns straight to your inbox

Sign Up

Read More About

Want to know what everyone in the music business is talking about?

Get in the know on

Visit Billboard Pro for music business news

Trending

The Daily

A daily briefing on what matters in the music industry

Email Address

Sign Up Sign Up

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.